A GUIDE FOR THOSE LOST IN SIGNAGE
Editorial Project // Format 10x20 cm
Editorial Project // Format 10x20 cm
This guide is a tool created to help choose the most effective font for signage systems based on existing typographies.
This editorial project references 10 typefaces used for signage around the world between the 1900's and the present day. Each typeface is presented by a graphic composition using the traditional sign color it's applied to: red for Edward Johnston's famous P22 Underground used for London's metro system, sky blue for the font created by Adrian Frutiger that is used for signage at the Charles de Gaulle airport, brown for Robert Besley's traditional Clarendon (1845) used in the early 20th century in the United States' National Parks...
This guide explains the creation of each typeface and its use in the urban landscape over the years. The binding allows for a quick comparison of the different fonts, highlighting the distinct characteristics of each typeface. Their evolution in chronological order bears witness to the graphic and cultural changes that have taken place in Western cultures from the 20th century to today.