ASPIRATIONAL CURATION
Research // Luxury Cosmetic & Skincare Brand (Confidential)
Research // Luxury Cosmetic & Skincare Brand (Confidential)
This project is an aspirational curation of design, contemporary art, furniture and sound design developed for a premium luxury cosmetic and skincare brand, within the context of a consulting mission led by Marc Ascoli and hosted by Coty.
As Marc Ascoli’s assistant on this project, I was responsible for conducting the research and developing the visual and conceptual compositions, following his artistic direction and guidance, so that he could present them to the brand. My role involved identifying, curating and assembling a wide range of references to build a coherent and inspiring creative universe.
The moodboard brings together works by photographers such as Robin Broadbent, Matthieu Brelière, Mathieu Trautmann, Federico Berardi and Melanie + Ramon, as well as 3D artists including More and More and Area of Work.
Model research features figures such as Tilda Swinton and Guinevere Van Seenus.
Architectural and spatial references include the Barcelona Pavilion by Mies van der Rohe and Lilly Reich, Virgil Abloh’s Louis Vuitton 2021 set design, Castor flower creations, and works by James Turrell.
The objective of this consulting campaign was to broaden and enrich the brand’s universe, guiding it toward a strong and coherent global aesthetic and visual identity, while elevating its level of quality by bringing taste, mindset and a true sense of soul to the brand.
Work in collaboration with Tom Goetz and Zoé Escabosa